Fundraising Tips

Are You Making The Most Of Your Annual Appeal?

  Fundraising professionals generally recognize James Greenfield’s finding that average fundraising cost per dollar raised is $0.20  (Fund-Raising: Evaluating and Managing the Fund Development Process). Obviously, the goal is to reduce this fundraising cost as much as possible in order have more funds for mission. Let’s look at one way to reduce costs associated with …

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6 Methods To Influence Donors

In his fascinating book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. explores 6 fundamental psychological principles that direct human behavior.   Using straightforward language and fascinating anecdotes, he unveils the mystery behind how we react to influence and offers valuable insights for those who rely on their persuasive ability. If you ask yourself questions …

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How Did The Cleveland Zoological Society Increase Online Donations 7%?

We love our clients and we are so excited to celebrate their success and share some tips about how they accomplished it.  Let’s look at one of our membership organizations.   The Cleveland Zoological Society moved from Convio to the Big River platform in August, 2013.  Preliminary results are fantastic with web revenue for 2013 …

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How To Communicate Impact And Increase Donations

A client we recently worked with entirely understands the importance of creating targeted online appeals that communicate the impact of each level of giving, but when it came to constructing their own appeals, they needed some inspiration. In this case, the client is an elder care facility providing a wide array of services. So, they …

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Moving Offline Appeals Online

  Website.  Facebook.  LinkedIn.  Twitter.  Pinterest.  Instagram.  The buzz urging nonprofit organizations to implement a good strategy online is deafening.  By now, I’m sure development professionals have had their fill of articles and blog posts emphasizing the importance of online presence and email and social media.  I’m quite sure that they get the general idea.  …

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