Fundraising Tips

Cover Your Fees, and Follow Up – Little Ideas for Big Impact

Make the Ask, and Follow-Up Your donors understand that there is a cost to doing business in today’s digital world, even if that business is a philanthropic mission. So when you’re making an online appeal, selling tickets to an event, or any other activity that can be paid for with a credit card, make sure …

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Why it’s Time to Take Part in Giving Tuesday

It can be hard to believe that Giving Tuesday is only 7 years old. But rapid growth has made this a social (media) event that stands on the verge of cultural relevance and acceptance, and your organization should embrace it. But as with anything online these days, some people disagree. And their points can seem …

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Meme’s For Good! – Little Ideas for Big Impact

Memes For GOOD!! Social Media has fundamentally changed our world, for better and worse. And we can wring our hands about it, but as the old saying (wrongly attributed to Mark Twain) goes; “Everybody talks about the weather, but nobody does anything about it” Charles Dudley Warner So we can sit on the sidelines, talking …

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Scottish Snowplows and You – Little Ideas for Big Impact

Scottish Snowplows (Really) So first an English lesson, since we are, in the words of George Bernard Shaw, “Two peoples separated by a common language” A Gritter is a Snowplow/Salt Spreader Not long ago, Traffic Scotland decided that as long as they were tracking their gritters in order to ensure coverage and efficient use, they …

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Giving Tuesday Is Coming; Are You Ready?

This year’s Giving Tuesday is planned for December 3rd, but you should be planning now to capitalize on this rapidly growing national movement. Having grow exponentially since its founding, Giving Tuesday seeks to be an altruistic “palate cleanser” from the consumerism of Black Friday (and increasingly, Cyber Monday). It also helps focus attention on the …

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education fundraising

A Third Path for Educational Fundraising

Have You Heard the News? A recent segment on the always excellent show Marketplace discussed the Metro Nashville Public School System’s decision to ban online education fundraising. At first glance, this looks like another example of the disconnect between educators and administration. On the one hand, educators are increasingly being asked to do more and …

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