Marketing

Give Directions – Little Ideas for Big Impact

When you run a physical event the first and most important thing is to effectively communicate to your audience where the event is taking place, how to get there, and what is expected of them from when they arrive. Is it a costume ball at a historic venue, a business casual mixer for young professionals …

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Be a Source and an Outlet – Little Ideas for Big Impact

  The rug has been pulled out from almost everyone. People feel like they’re overwhelmed with info and not receiving enough all at the same time. And so the question becomes; how do you as a nonprofit offer clear communication, and encourage people to continue their support? While there isn’t one pat answer, there are …

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Kilter Rewards – Changing the Equation

  Time, Treasure & Talent. It’s the phrase every fundraiser knows, and possibly the oldest saying in nonprofit history. But what if you changed it to – Talent + Time = Treasure That’s the concept Kilter Rewards is bringing to nonprofit fundraising, and it’s been taking off like wildfire. Simply put Kilter is an app …

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Creative Mind + Passionate Cause = Fundraising Success

I can feel like new ideas are hard to come by in fundraising. Galas, auctions, appeals, raffles – lather, rinse, repeat. You can get so caught up in the everyday “grind” of getting to the next milestone, or through the next crisis, that it’s easy to just assume what you’ve been doing is all you …

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Change Your Year In Review – Little Ideas for Big Impact

Tell the Whole Story by Only Telling Part of It Its that time of the (new) year again. Time to let your donors, employees, supporters and the public in general know how the last year went. All too often this becomes a report as dry and uninteresting as any Fortune 500 company’s annual report, stuffed …

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Cover Your Fees, and Follow Up – Little Ideas for Big Impact

Make the Ask, and Follow-Up Your donors understand that there is a cost to doing business in today’s digital world, even if that business is a philanthropic mission. So when you’re making an online appeal, selling tickets to an event, or any other activity that can be paid for with a credit card, make sure …

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Why it’s Time to Take Part in Giving Tuesday

It can be hard to believe that Giving Tuesday is only 7 years old. But rapid growth has made this a social (media) event that stands on the verge of cultural relevance and acceptance, and your organization should embrace it. But as with anything online these days, some people disagree. And their points can seem …

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Meme’s For Good! – Little Ideas for Big Impact

Memes For GOOD!! Social Media has fundamentally changed our world, for better and worse. And we can wring our hands about it, but as the old saying (wrongly attributed to Mark Twain) goes; “Everybody talks about the weather, but nobody does anything about it” Charles Dudley Warner So we can sit on the sidelines, talking …

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Scottish Snowplows and You – Little Ideas for Big Impact

Scottish Snowplows (Really) So first an English lesson, since we are, in the words of George Bernard Shaw, “Two peoples separated by a common language” A Gritter is a Snowplow/Salt Spreader Not long ago, Traffic Scotland decided that as long as they were tracking their gritters in order to ensure coverage and efficient use, they …

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Giving Tuesday Is Coming; Are You Ready?

This year’s Giving Tuesday is planned for December 3rd, but you should be planning now to capitalize on this rapidly growing national movement. Having grow exponentially since its founding, Giving Tuesday seeks to be an altruistic “palate cleanser” from the consumerism of Black Friday (and increasingly, Cyber Monday). It also helps focus attention on the …

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