Donor Retention

A More Appealing Annual Appeal

Twenty-twenty-one — like its predecessor — has certainly had its share of challenges. The continuing threat presented by the COVID-19 pandemic threw a wrench in just about every facet of our lives, as schools, workplaces, weddings, family gatherings and entertainment outlets either went virtual, were postponed or were canceled outright. Sans the service and travel …

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Be a Source and an Outlet – Little Ideas for Big Impact

  The rug has been pulled out from almost everyone. People feel like they’re overwhelmed with info and not receiving enough all at the same time. And so the question becomes; how do you as a nonprofit offer clear communication, and encourage people to continue their support? While there isn’t one pat answer, there are …

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measuring fundraising effectiveness

Measuring Campaign Effectiveness: Using Successes to Propel Your Mission Forward

You Have Many Campaigns — Are They All Working Out? The nonprofit industry can never remain still. More and more, outside influencers (and certainly some internal) are changing the way donors engage with and give to your organization. Each day and each campaign is an uphill battle. And yet, your mission remains. Your fundraising goals …

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donor experience

Keeping Donors Happy: How to Improve the Donor Experience

The Impact You Make on Your Donors Can Increase Their Affinity for Your Nonprofit Getting donors to give to your nonprofit is one challenge, but keeping donors happy is a completely different endeavor. Improving your donor experience can create a better impression on donors and encourage them to become stronger advocates for your cause. Happy …

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donor base

4 Powerful Ways to Build a Better Donor Base

It’s no secret that building a donor base is challenging for nonprofits. The foundation of donors that many organizations have relied on for years has dropped in recent years, even though it was estimated that 2018 would see a 3.2% increase in individual giving (following a 3% increase in 2017). Indiana University Lilly Family School …

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fundraising planning

2019 Fundraising Planning: Building a Strategy Using What You’ve Learned

Fundraising in 2018 was driven by online giving both through online giving platforms and social media. Instagram is growing as one of the top social platforms — they hit one billion users in 2018 and aren’t showing any signs of slowing down. Currently, around 30 percent of nonprofits are using this platform as a space …

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