You’ve probably received emails with embedded custom slideshows. They’re slick. They’re engaging. They’re also really easy to create using entirely free tools. I’ve put together step-by-step instructions to walk you through the entire process. CREATE YOUR CUSTOM SLIDESHOW Collect compelling images for your slide show. Login to google and CLICK HERE to visit your …
Step-by-Step Guide To Creating & Sharing A Custom Slideshow Read More »
Pinterest is not just for crafters, fashionistas and people looking for good short haircuts. Used well, it’s a powerful way to use images and video to get your nonprofit’s message in front of 100 million people. It can be time consuming (but so fun!) to generate and post the visual content that’s generally consumed …
Donor Acknowledgement is not the same thing as a Thank You. It’s tempting to try to craft a donor acknowledgement that provides required details for tax purposes and simultaneously demonstrates impact and communicates enthusiastic thanks. After all, you save money on postage and letterhead and you save time. Resist the urge. No matter how you …
YouTube has introduced donation cards, which can easily be embedded into any video to raise funds for an organization. Here’s an explanation of the cards as well as tutorials to guide users through setup. What are donation cards? New YouTube functionality allows any user with a channel to embed calls to action in …
Fundraisers know the power of storytelling. They know how critical it is to share with donors the impact of every gift. They know that thank yous should be heartfelt and personal. They know that they need to inspire donors to engage on social media. And yet so many donate pages do not show what we know. …
Landing pages are magical. They can mean the difference between a successful campaign and a miserable flop. Before you can effectively tap into that magic, it is important to understand the difference between a website and a landing page and to consider landing page optimization. By way of explanation let’s look at a recent campaign I ran …
If You’re Not Using Landing Pages, You’re Leaving Money On The Table Read More »
If you’ve been enjoying #primedayfail tweets as much as I have, it may be hard to think back 48 hours, but let’s try. Really, Amazon’s “Prime Day” was a genius idea, poorly executed. There are some great lessons to be learned here for nonprofit member organizations. As it approached its 20th birthday, Amazon was …
#GivingTuesday is a quick sprint, but if you want to make the most of it, you need to start getting ready now. You don’t want to sink too much time and too many resources into the 24 hour campaign, but a little strategic planning and a dash of creativity can help you bring in end …
Guest Post By Joe Garecht Joe is the founder of The Fundraising Authority and Smart Political Fundraising. He has authored several books on fundraising, including How to Raise More Money for Any Non-Profit, and has consulted with organizations worldwide to help them supercharge their fundraising potential. ********** Did you know that over two-thirds of all …
Whether you run a raffle in conjunction with a fundraising event, or as a stand-alone effort, the key to successful ticket sales is quality prizes. Of course, you can always offer cash prizes, but you should be able to secure in-kind donations for your prizes so the money from ticket sales can go entirely to …