Peer-To-Peer & Crowdfunding

The Fundamentals of a Successful Giving Tuesday Campaign

Use Giving Tuesday to Build Awareness for Your Cause It’s almost that time of year when you won’t be able to escape an ad or promotion for Black Friday and Cyber Monday. For nonprofits, commercial holidays usually don’t provide a lot of benefits, but a Giving Tuesday campaign could be the catalyst you need to …

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Monthly Giving: Why It Matters and How to Do It Effectively

What’s Monthly Giving, and Why Is It Important? Fundraising isn’t an easy task for nonprofits. If it were, there probably wouldn’t be any development or fundraising departments and teams working late hours, calling and meeting in person with current donors, communicating with prospective donors, meeting with business owners and leaders to secure sponsorships, seeking endowments, …

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Get ready for #GivingTuesday

  #GivingTuesday began in 2012 when the 92nd Street Y and the United Nations Foundation came together to set aside a day dedicated to charitable giving.  The day is nonprofits’ answer to Black Friday and Cyber Monday.  It creates the opportunity for people to take a break from the consumerism that has come to dominate …

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4 Crowdfunding Strategies You’ve Never Considered

  Online crowdfunding reportedly raised over 5 billion dollars in 2013 with about 30% going to charitable causes.  In recent years, there has been a proliferation of platforms and consultants sprouting up to support it and organizations are evaluating how they can incorporate this “new” technique into their fundraising efforts.  But while the Internet and …

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Peer-to-Peer Fundraising: Leverage Social Pressure

The first online peer-to-peer fundraising site, ArtistShare, appeared in 2003 and was designed to give supportive fans a way to financially support an artist’s work in return for an insider’s look at the work’s creation, exclusive merchandise or VIP access to events, etc.  Since then, “fan-funding” has morphed into “crowdfunding” and it is used by …

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How JCU Used Twitter To Raise Over $4,000 In One Day

Again and again, I hear nonprofit fundraising professionals wonder if investing valuable time and resources in social media is really worth it.  My response:  “It IS!!!” You don’t need to dedicate a staff member to cultivate social media.  You don’t need a huge marketing department.  What you do need is a little creativity and the …

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