The rug has been pulled out from almost everyone. People feel like they’re overwhelmed with info and not receiving enough all at the same time. And so the question becomes; how do you as a nonprofit offer clear communication, and encourage people to continue their support? While there isn’t one pat answer, there are …
Be a Source and an Outlet – Little Ideas for Big Impact Read More »
You Have Many Campaigns — Are They All Working Out? The nonprofit industry can never remain still. More and more, outside influencers (and certainly some internal) are changing the way donors engage with and give to your organization. Each day and each campaign is an uphill battle. And yet, your mission remains. Your fundraising goals …
Measuring Campaign Effectiveness: Using Successes to Propel Your Mission Forward Read More »
The Impact You Make on Your Donors Can Increase Their Affinity for Your Nonprofit Getting donors to give to your nonprofit is one challenge, but keeping donors happy is a completely different endeavor. Improving your donor experience can create a better impression on donors and encourage them to become stronger advocates for your cause. Happy …
Keeping Donors Happy: How to Improve the Donor Experience Read More »
It’s no secret that building a donor base is challenging for nonprofits. The foundation of donors that many organizations have relied on for years has dropped in recent years, even though it was estimated that 2018 would see a 3.2% increase in individual giving (following a 3% increase in 2017). Indiana University Lilly Family School …
Fundraising in 2018 was driven by online giving both through online giving platforms and social media. Instagram is growing as one of the top social platforms — they hit one billion users in 2018 and aren’t showing any signs of slowing down. Currently, around 30 percent of nonprofits are using this platform as a space …
2019 Fundraising Planning: Building a Strategy Using What You’ve Learned Read More »
Charitable Giving in the U.S. Has Changed Over the Past 25 Years This is due to many different factors including the distribution of wealth in our country and the way that Americans are now thinking about tax deductions. These changes have altered the way people consider giving donations, and it’s had a mixed impact on …
Wealth Distribution in the U.S. is Changing Charitable Giving Read More »
What’s Monthly Giving, and Why Is It Important? Fundraising isn’t an easy task for nonprofits. If it were, there probably wouldn’t be any development or fundraising departments and teams working late hours, calling and meeting in person with current donors, communicating with prospective donors, meeting with business owners and leaders to secure sponsorships, seeking endowments, …
Monthly Giving: Why It Matters and How to Do It Effectively Read More »
Your Organization Has a Mission — Donors Do, Too Today’s donor motivations are strategic in how philanthropy is approached. People give to the causes they care about the most. And while your organization likely has more than one opportunity for donors to give, donors nonetheless have specific interests that they want to see their hard-earned …
How to Support Donor Motivations While Keeping Fundraising on Track Read More »
Donor Acknowledgement is not the same thing as a Thank You. It’s tempting to try to craft a donor acknowledgement that provides required details for tax purposes and simultaneously demonstrates impact and communicates enthusiastic thanks. After all, you save money on postage and letterhead and you save time. Resist the urge. No matter how you …
Guest Post By Joe Garecht Joe is the founder of The Fundraising Authority and Smart Political Fundraising. He has authored several books on fundraising, including How to Raise More Money for Any Non-Profit, and has consulted with organizations worldwide to help them supercharge their fundraising potential. ********** Did you know that over two-thirds of all …