Engaging Constituents

How do I get constituents to follow my nonprofit on social media?

  Does your nonprofit have a social media presence, but struggle to build a following large enough to drive real results?  Try first meeting your audiences where they are. How do you communicate with donors now?  At events?   Via email?   Direct mail?   Use those traditional communication methods to put a social call …

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Why You Should Create A “Why I Give” Page

Creating a “Why I Give” page on your website is a brilliant idea for two reasons.  First, when existing donors publicly voice their support and fondness for your organization, their engagement is deepened.  The psychological tendency that each of us has to demonstrate consistency will influence them to respond favorably to future requests for support. …

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6 Methods To Influence Donors

In his fascinating book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. explores 6 fundamental psychological principles that direct human behavior.   Using straightforward language and fascinating anecdotes, he unveils the mystery behind how we react to influence and offers valuable insights for those who rely on their persuasive ability. If you ask yourself questions …

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