Marketing

Monthly Giving: Why It Matters and How to Do It Effectively

Donor Retention, Fundraising Tips, Marketing, Peer-To-Peer & Crowdfunding, Recurring Giving Programs / By

What’s Monthly Giving, and Why Is It Important? Fundraising isn’t an easy task for nonprofits. If it were, there probably wouldn’t be any development or fundraising departments and teams working late hours, calling and meeting in person with current donors, communicating with prospective donors, meeting with business owners and leaders to secure sponsorships, seeking endowments, …

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How to Support Donor Motivations While Keeping Fundraising on Track

Donor Retention, Engaging Constituents, Fundraising Tips, Marketing / By

Your Organization Has a Mission — Donors Do, Too Today’s donor motivations are strategic in how philanthropy is approached. People give to the causes they care about the most. And while your organization likely has more than one opportunity for donors to give, donors nonetheless have specific interests that they want to see their hard-earned …

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Step-by-Step Guide To Creating & Sharing A Custom Slideshow

Email Marketing, Engaging Constituents, Fundraising Tips, Marketing, Resources / By

You’ve probably received emails with embedded custom slideshows.  They’re slick.  They’re engaging. They’re also really easy to create using entirely free tools.  I’ve put together step-by-step instructions to walk you through the entire process.   CREATE YOUR CUSTOM SLIDESHOW Collect compelling images for your slide show. Login to google and CLICK HERE to visit your …

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How do I get constituents to follow my nonprofit on social media?

Engaging Constituents, Marketing, Social Media / By

  Does your nonprofit have a social media presence, but struggle to build a following large enough to drive real results?  Try first meeting your audiences where they are. How do you communicate with donors now?  At events?   Via email?   Direct mail?   Use those traditional communication methods to put a social call …

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If You’re Not Using Landing Pages, You’re Leaving Money On The Table

Donation Page Optimization, Fundraising Tips, Marketing / By

Landing pages are magical.  They can mean the difference between a successful campaign and a miserable flop. Before you can effectively tap into that magic, it is important to understand the difference between a website and a landing page and to consider landing page optimization. By way of explanation let’s look at a recent campaign I ran …

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