A client we recently worked with entirely understands the importance of creating targeted online appeals that communicate the impact of each level of giving, but when it came to constructing their own appeals, they needed some inspiration. In this case, the client is an elder care facility providing a wide array of services. So, they …
How To Communicate Impact And Increase Donations Read More »
Website. Facebook. LinkedIn. Twitter. Pinterest. Instagram. The buzz urging nonprofit organizations to implement a good strategy online is deafening. By now, I’m sure development professionals have had their fill of articles and blog posts emphasizing the importance of online presence and email and social media. I’m quite sure that they get the general idea. …
A beginning yoga practitioner knows a pose is all wrong when she wobbles and falls over. She returns to center, refocuses, and tries again. Her yogi(ni) guides her to the proper position so she can feel what “right” feels like. Now, when she drifts off the mark and wobbles, she makes a small adjustment until …
I recently came across a great blog post from Dave Brock entitled “Let’s See How Much We Can Confuse Our Customers!” In it, Dave examines the dangers of building a “Go To Market Strategy” from an “inside-out” point of view. In many ways, what he observes is right in line with discussions regarding “donor-centricity” and …
Last night I received a call from my alma mater. It was from a very engaging freshman student. He said he saw that I was an English Literature major and asked what I was doing now. We talked about my original academic path and how it prepared me for professional opportunities and growth. He talked …
The Challenge Recruiting and retaining students (future funders) is an increasingly competitive endeavor in today’s higher education environment. Endowments are shrinking, funding at the local, state, and federal levels continues to diminish, and the projected decrease in college-age students over the next decade is alarming. At the same time, the economy in recent years …
Creating Sustainable & Self-Perpetuating Fundraising in the age of the Millennial donor: Read More »
There are abundant articles and blogs about the importance of making targeted appeals and letting donors know what their contributions have accomplished. Unfortunately, there seems to be a dearth of real advice regarding how to do this. Technology can help you reach more donors and can help you build personal connections with those donors like …
A quick response code, otherwise known as a QR code, is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. So what? QR code technology is a recent trend that has either found a place in your nonprofit’s marketing plan or simply written off as not worth adopting. …