Ron Cass

Big River + Kindful Bring New Value To Nonprofits

  Big River has partnered with Kindful to bring new value to nonprofits.  Organizations are becoming increasingly sophisticated when it comes to online fundraising.  They need real-time access to donor data and easy-to-use tools to track, segment and communicate with donors.  The Kindful + Big River integration automatically syncs donor data and gift records so …

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Using visitor surveys to improve your website

  If you are 100% satisfied with how your nonprofit’s website performs in terms of generating donations, bringing in new volunteers or inspiring advocacy, then you can stop reading now.     …Now, for all the honest humans out there…Your website serves a lot of different purposes:  inform people about your organization and its mission, …

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15 Ways To Use Psychology To Engage Donors

 Inspired by Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.   Dr. Cialdini’s book explores 6 fundamental psychological principles that direct human behavior.   Using straightforward language and fascinating anecdotes, he unveils the mystery behind how we react to influence and offers valuable insights for those who rely on their persuasive ability. If you …

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How do I get constituents to follow my nonprofit on social media?

  Does your nonprofit have a social media presence, but struggle to build a following large enough to drive real results?  Try first meeting your audiences where they are. How do you communicate with donors now?  At events?   Via email?   Direct mail?   Use those traditional communication methods to put a social call …

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4 Crowdfunding Strategies You’ve Never Considered

  Online crowdfunding reportedly raised over 5 billion dollars in 2013 with about 30% going to charitable causes.  In recent years, there has been a proliferation of platforms and consultants sprouting up to support it and organizations are evaluating how they can incorporate this “new” technique into their fundraising efforts.  But while the Internet and …

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