Donation Page Optimization

Why You Should Create A “Why I Give” Page

Creating a “Why I Give” page on your website is a brilliant idea for two reasons.  First, when existing donors publicly voice their support and fondness for your organization, their engagement is deepened.  The psychological tendency that each of us has to demonstrate consistency will influence them to respond favorably to future requests for support. …

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How To Communicate Impact And Increase Donations

A client we recently worked with entirely understands the importance of creating targeted online appeals that communicate the impact of each level of giving, but when it came to constructing their own appeals, they needed some inspiration. In this case, the client is an elder care facility providing a wide array of services. So, they …

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Don’t get dumped by your donors!

Reports regarding abandonment of nonprofit donation pages are startling. DonationPay reports an average donation page bounce rate of 67%, and npENGAGE   says the range for donation form abandonment on nonprofit sites is 50-70%. There can be many factors that contribute to abandonment, but redirection to a third party site for transaction processing may be chief among …

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6 Things Every Nonprofit Website Needs

Having a strong online presence has never been more important for a nonprofit organization.  Be sure these critical elements aren’t missing from your website. The twenty-first century has ushered in a new era of information and technology for all different organizations and nonprofit organizations are no exception to this trend. If an organization doesn’t have …

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