Use Your Messaging to Inspire Action in Your Audience Donor marketing can make or break the success of your nonprofit because this is how you’re building awareness and inspiring donors to join your cause. With the right strategy, you’re lighting a fire in your audience and motivating them to become an advocate for your cause. …
Donor Marketing 101: Sending the Right Messages to the Right Audience Read More »
If you are 100% satisfied with how your nonprofit’s website performs in terms of generating donations, bringing in new volunteers or inspiring advocacy, then you can stop reading now. …Now, for all the honest humans out there…Your website serves a lot of different purposes: inform people about your organization and its mission, …
Online retailers invest LOADS (that’s a technical term meaning “a heck of a lot”) of time and money to find ways to covert more visitors to customers. Not all of the techniques employed translate to nonprofit fundraising, but some lessons learned absolutely apply. Here are 5 super easy things you can try to boost …
Landing pages are magical. They can mean the difference between a successful campaign and a miserable flop. Before you can effectively tap into that magic, it is important to understand the difference between a website and a landing page and to consider landing page optimization. By way of explanation let’s look at a recent campaign I ran …
If You’re Not Using Landing Pages, You’re Leaving Money On The Table Read More »
It is universally acknowledged that growing your email list is a critical part of online fundraising. Having a good email list gives you a means to build relationships with your supporters, send nuanced messages to various segments of your audience, and ultimately raise more money. In this post, we’ll examine one simple way to help …
Starting today (April 21, 2015) Google is rolling out major changes to its formula that will affect how it presents search engine results to mobile and tablet users. Michael Liedtke via The Associated Press reports: “The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as “mobile-friendly.” Websites that don’t fit the description …
Saint Ignatius High School is a private, Catholic school in Cleveland, OH. Its annual scholarship drive is a big deal; it raises hundreds of thousands of dollars and engages support from those who might not otherwise make an outright donation to the school. Here’s …
How St. Ignatius H.S. Doubled Online Contributions To Scholarship Drive Read More »
I went looking for great donation pages designed with an audience in mind and featuring well-packaged asks. Here are a few of the best I found. OXFAM Audience: Those who want to help eliminate poverty and care for the environment. This catalog features items that promote sustainable and environmentally friendly aid. Note the array …
The 2014 Charitable Giving Report states that “online giving grew in 2014 by 8.9%.” That’s right on the heels of “13.5% year-over-year growth in 2013”. And it’s not just large, national organizations that are seeing a boost online. Nonprofits with “annual total fundraising less than $1 Million, grew…online donations more than large or medium-sized …
Creating a “Why I Give” page on your website is a brilliant idea for two reasons. First, when existing donors publicly voice their support and fondness for your organization, their engagement is deepened. The psychological tendency that each of us has to demonstrate consistency will influence them to respond favorably to future requests for support. …