Maximizing donor revenue is one of the biggest challenges that nonprofits face in today’s ever-changing economic environment. With ever-increasing expectations from donors, nonprofit leaders are under intense pressure to get more results with fewer resources and under tighter budgets.
Watch this video to learn:
– How nonprofits ascend the mountain of donor data instead of being buried beneath it
– How a nonprofit can make a case for implementing new marketing programs to the development and finance departments
– How nonprofits use the alchemy of analytics and automation to maximize revenue
This webinar is presented by, Sandra Zoratti, former Vice President of Marketing at Ricoh and published author, will share the six principles that lay the foundation for the art and science of Precision Marketing.
In this video, Sandra demonstrates principles in action by sharing best practices adopted by Steve Zinram, Executive Director, Case Alumni Association and Foundation.