FOR IMMEDIATE RELEASE
Big River Renamed as DonorPoint
Company Directs Focus on Scalable Nonprofit Software and Donor Experience
Cleveland, OH – DonorPoint (www.donorpoint.com) a donor engagement software developer based in Cleveland, Ohio today announced their new name. The company, formerly called Big River, made the change as part of a company-wide refocusing of their mission and business model.
“We’ve built a reputation on helping nonprofits bring eCommerce best practices to the donor experience,” said Ron Cass, the DonorPoint’s Founder and CEO. “Making it easier for people to support your cause is the ‘Point of Contact’ and we wanted a name that better showed our commitment.”
The move caps off a year of internal realignment and product expansion for the company. 2020 saw DonorPoint reorganize their products into scalable and customizable Catalogs, with clients able to choose the features they need. The company also redesigned their website, published an eBook on best practices for virtual events, added a robust CRM feature and made their basic donation platform available for free during the pandemic.
“Now more than ever, nonprofits need a partner for online giving”, said Cass. “We feel that the changes we’ve made, and our new name, help encapsulate our commitment. Over 75% of our new business is through referrals from current clients. I think that’s a great testimony to what we do and how we’ve been able to help.”
The company’s new logo:
About DonorPoint – DonorPoint is a premier provider of cloud-based donor engagement software. By utilizing eCommerce best practices, DonorPoint brings increased functionality and reporting to the critical work of nonprofits, allowing them to spend less time with their database and more time with their donors and the people they serve. To find out more visit www.donorpoint.com
Ron Cass – Founder, DonorPoint 855-244-7487 x 2 firstname.lastname@example.org