Subscription Manifesto for Nonprofit Organizations
We live in a world that increasingly embraces a subscription economy. Rather than initiating a purchase and accepting transfer of
Peer-to-Peer Fundraising: Leverage Social Pressure
The first online peer-to-peer fundraising site, ArtistShare, appeared in 2003 and was designed to give supportive fans a way to
Learn When to Use JPEG, GIF, or PNG with This Graphic
Here’s a great summary from LifeHacker on when to use which image type on the web:
Are You Making The Most Of Your Annual Appeal?
Fundraising professionals generally recognize James Greenfield’s finding that average fundraising cost per dollar raised is $0.20 (Fund-Raising: Evaluating and
Fundraising With Mobile Apps
More and more nonprofit organizations are developing mobile apps to engage constituents digitally. Museums are sharing their collections
Donation Pages That Pack A Punch!
I went looking for great donation pages designed with an audience in mind and featuring well-packaged asks. Here are a
A Fundraiser’s Guide To Donation Packaging
Packaging your donations is an effective way to increase the volume of giving and the size of the average gift..
Introducing iGive – Mobile Fundraising Solution
Big River powers mobile fundraising Increasingly, Catholic parishes and schools are embracing mobile technology to keep their communities connected and
POODLE Muzzled
SSL v3.0 Vulnerability and Big River’s Response Quick summary: Big River is not vulnerable to a recently discovered security vulnerability,
Who Are Your Donors & What Do They Want?
A simple method to identify nonprofit audiences and improve communication. In a recent blog post, 2 Things
Not-For-Profit Leadership Symposium 2014
Ron Cass presenting at OSCPA Not-For-Profit Leadership Symposium – Friday, October 10th Ron Cass, Founder and CEO of Big River
Big River To Demonstrate At Technology Showcase
Southeastern Museums Conference – Knoxville, TN – OCT 20 – 22, 2014 Museums large and small are adopting technology
Become A Nonprofit Twitter Master
Twin Design / Shutterstock.com About 500 million tweets are sent every day. If you want to boggle your mind,
Successfully Promote Your Nonprofit on Facebook
nevodka / Shutterstock.com For nonprofit organizations making a first foray into social media, Facebook is a great place to
2 Things Your Donation Page Desperately Needs
The 2014 Charitable Giving Report states that “online giving grew in 2014 by 8.9%.” That’s right on the heels
Big River & Never GraduateForm Strategic Alliance
Tech innovators join forces to bring new mobile networking capability to universities and alumni. Big River and Never Graduate
Tech4Good Cleveland
Inaugural Meeting Sept. 17th Join us to kick of the start of Tech4Good Cleveland! This informal group of nonprofit
Make the Most of Your Next Event
Fundraising events are a great way to generate donations and strengthen your relationship with constituents. So much work goes
Send Emails That Work
By GEOF PELAIA Geof Pelaia is founder of Pelaia Media Group, a digital marketing agency in Rocky River, Ohio providing content
ROI Worksheet For Evaluating Nonprofit Software
The ROI worksheet provides a guide to help you identify and quantify your organizational objectives and provides a framework to
Where Is The Waste In Your Nonprofit?
How the right software can help you down the path to a leaner nonprofit organization More and more constituents are
Trust Is More Valuable Than Money
Brian Sooy is a designer, volunteer, donor, and nonprofit board member. He is the principal of Aespire, the design and
How will you TRIPLE year-end EMAIL fundraising?
It’s not (repeat, NOT) too soon to start planning with these 7 tips! Strength in Members helps nonprofit organizations
Measuring The Networked Nonprofit: Using Data To Change The World
For any nonprofit developing a social media strategy, Measuring the Networked Nonprofit by Beth Kanter & Katie Delahaye Paine is a must-read.
Bridge Conference(July 9-11)
Mark your calendars for 9th Annual Bridge to Integrated Marketing and Fundraising Conference, July 9-11, 2014, Gaylord National Hotel, Washington, DC.
How JCU Used Twitter To Raise Over $4,000 In One Day
Again and again, I hear nonprofit fundraising professionals wonder if investing valuable time and resources in social media is really
Why You Should Create A “Why I Give” Page
Creating a “Why I Give” page on your website is a brilliant idea for two reasons. First, when existing donors
6 Methods To Influence Donors
In his fascinating book, Influence: The Psychology of Persuasion, Robert B. Cialdini, Ph.D. explores 6 fundamental psychological principles that direct
Feature Release:April 2014
New features offer more ways to initiate multi-channel communications with constituents. Major Gift Notifications: Receive notifications when major
Big River Impervious To Heartbleed Vulnerability
Recently a vulnerability was discovered in a technology that is widely used to secure communications over the internet. It has
NEOH Entrepreneur Expo – April 7, 2014
Big River was pleased to attend the Northeast Ohio Entrepreneur Expo held in the beautiful atrium of the Cleveland Museum
Event registration: PA Museums conference
About a month ago, PA Museums, Pennsylvania’s statewide museum association, approached us to ask for support for its 2014 state-wide
The Cause: The Power of Digital Storytelling for Social Good
BOOK REVIEW Years of marketing and social media experience inform the advice offered by author Tania Mulry in her
Heroes & Villains
Today, we recognize World Storytelling Day. In the spirit of the day, let’s take a look at a cause that
How To Tell A Great Story
A good story can simultaneously inform & inspire. It can be triumphant or sad or joyful or revolting. As nonprofit
How Did The Cleveland Zoological Society Increase Online Donations 7%?
We love our clients and we are so excited to celebrate their success and share some tips about how they
How To Communicate Impact And Increase Donations
A client we recently worked with entirely understands the importance of creating targeted online appeals that communicate the impact of
Moving Offline Appeals Online
Website. Facebook. LinkedIn. Twitter. Pinterest. Instagram. The buzz urging nonprofit organizations to implement a good strategy online is deafening.
Practice Fundraising Yoga
A beginning yoga practitioner knows a pose is all wrong when she wobbles and falls over. She returns to center,
FREE CFRE Credits – 02/26/14
LIFECYCLE OF A CHARITABLE DONATION February 26, 2014 Aloft Cleveland 1111 W 10th St Cleveland, OH 44113
New Year – New Tools from Big River
Big River is always working to improve and refine our platform for online giving. Based on client feedback and shifting
Apple ad – brilliant example of “show” not “tell”
In a former life, I studied literature and creative writing, so it’s no surprise the mantra “show don’t tell” is
Executive Guide to Nonprofit Success – Jan. 23rd, Cleveland OH
Sponsored by Howard, Wershbale & Co., the Executive Guide to Nonprofit Success offers a full day of presentations on topics ranging
Let’s Confuse Constituents!
I recently came across a great blog post from Dave Brock entitled “Let’s See How Much We Can Confuse Our
Rock Star Engagement
If you’ve ever been to a concert, you know that the opening act is in a tough position. Most of
Cleveland Museum of Art Launches Mobile Membership Pages
Always forward-thinking when it comes to technology, the Cleveland Museum of Art has implemented mobile-optimized donation/membership pages using the Big
Raise More Money With A Good Receipt
Last night I received a call from my alma mater. It was from a very engaging freshman student. He said
eCommerce Insights for Nonprofit Websites
Bloomua / Shutterstock.com You have a pretty website. You make the online “ask” specific. You share success stories so
Don’t get dumped by your donors!
Reports regarding abandonment of nonprofit donation pages are startling. DonationPay reports an average donation page bounce rate of 67%, and npENGAGE
Creating Sustainable & Self-Perpetuating Fundraising in the age of the Millennial donor:
The Challenge Recruiting and retaining students (future funders) is an increasingly competitive endeavor in today’s higher education environment. Endowments