Day: March 19, 2014

The Cause: The Power of Digital Storytelling for Social Good

BOOK REVIEW   Years of marketing and social media experience inform the advice offered by author Tania Mulry in her book The Cause: The Power of Digital Storytelling for Social Good.  Written in a conversational tone, this quick read is infused with inspiration and practical how-to advice.  Each chapter identifies a common challenge confronted by …

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Heroes & Villains

Today, we recognize World Storytelling Day.  In the spirit of the day, let’s take a look at a cause that gets it just right when it comes to utilizing storytelling to connect with supporters online. There has been a good deal of news coverage surrounding  the Lawrey family, and it’s not because little Gavin Lowery …

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